Miguel Torruco Marqués explicó: ‘Lo que hasta ahora era el portal VisitMexico cumplió su etapa. Hay que reposicionarlo adaptándolo a las prácticas internacionales que, de manera clara, nos marcan que el uso de estrategias digitales es el punto clave para la promoción turística global’. Además, detalló que, gracias a la alianza con diversos empresarios, la plataforma no implicará costos económicos para el gobierno federal.

De esta manera, VisitMéxico será uno de los ejes de la estrategia de promoción turística del país,  junto con el Consejo de Diplomacia Turística que la Sectur ha implementado con la Secretaría de Relaciones Exteriores, como un órgano de consulta y opinión. A través de herramientas tecnológicas, se podrán cuantificar los resultados de la promoción y así, se tendrán mejores fundamentos para la toma de decisiones a futuro.

‘Hoy estamos planteando que la promoción digital ocupe un lugar primordial en el fomento a la actividad turística, contando con un esquema que permitirá recolectar información de inteligencia empresarial, para que cada destino turístico focalice su promoción de acuerdo a sus potencialidades, a los hábitos de consumo de sus visitantes y al análisis de las conversaciones de las redes sociales’, sintetizó Torruco Marqués.

Confían en nosotros
["\/","seccion","nota","encuesta","opinion","autor","tag","buscar","nosotros","contacto"]
[{"id_banner":"10","id_type":"1","sync":"norwegian","priority":"1"},{"id_banner":"11","id_type":"1","sync":"alamo","priority":"1"},{"id_banner":"12","id_type":"1","sync":"melia","priority":"10"},{"id_banner":"16","id_type":"8","sync":null,"priority":"10"},{"id_banner":"17","id_type":"8","sync":null,"priority":"10"},{"id_banner":"18","id_type":"10","sync":null,"priority":"0"},{"id_banner":"19","id_type":"11","sync":"","priority":"10"},{"id_banner":"22","id_type":"12","sync":null,"priority":"1"},{"id_banner":"23","id_type":"12","sync":"","priority":"1"},{"id_banner":"26","id_type":"13","sync":null,"priority":"1"},{"id_banner":"27","id_type":"13","sync":"sixt","priority":"1"},{"id_banner":"31","id_type":"15","sync":null,"priority":"10"},{"id_banner":"32","id_type":"16","sync":null,"priority":"10"},{"id_banner":"37","id_type":"2","sync":"alamo","priority":"1"},{"id_banner":"38","id_type":"1","sync":"st.pete","priority":"10"},{"id_banner":"39","id_type":"1","sync":"salta","priority":"1"},{"id_banner":"40","id_type":"1","sync":"cordoba","priority":"1"},{"id_banner":"41","id_type":"1","sync":"rionegro","priority":"1"},{"id_banner":"42","id_type":"1","sync":"havanatur","priority":"1"},{"id_banner":"43","id_type":"1","sync":"cuba","priority":"1"},{"id_banner":"45","id_type":"2","sync":"norwegian","priority":"1"},{"id_banner":"47","id_type":"2","sync":"salta","priority":"1"},{"id_banner":"48","id_type":"2","sync":"cordoba","priority":"1"},{"id_banner":"49","id_type":"2","sync":"","priority":"1"},{"id_banner":"50","id_type":"2","sync":"havanatur","priority":"1"},{"id_banner":"51","id_type":"2","sync":"cuba","priority":"1"},{"id_banner":"54","id_type":"4","sync":"sixt","priority":"1"},{"id_banner":"57","id_type":"4","sync":"","priority":"1"},{"id_banner":"58","id_type":"4","sync":"","priority":"1"},{"id_banner":"62","id_type":"17","sync":null,"priority":"1"},{"id_banner":"63","id_type":"17","sync":null,"priority":"1"},{"id_banner":"65","id_type":"17","sync":null,"priority":"1"},{"id_banner":"66","id_type":"17","sync":null,"priority":"1"},{"id_banner":"67","id_type":"17","sync":"","priority":"1"},{"id_banner":"68","id_type":"17","sync":null,"priority":"1"},{"id_banner":"69","id_type":"17","sync":null,"priority":"1"},{"id_banner":"70","id_type":"17","sync":null,"priority":"1"},{"id_banner":"81","id_type":"5","sync":"sixt","priority":"1"},{"id_banner":"84","id_type":"5","sync":"aireuropa","priority":"1"},{"id_banner":"99","id_type":"20","sync":"","priority":"10"},{"id_banner":"102","id_type":"21","sync":"","priority":"10"},{"id_banner":"105","id_type":"21","sync":"","priority":"10"},{"id_banner":"120","id_type":"13","sync":"","priority":"1"},{"id_banner":"121","id_type":"13","sync":"","priority":"1"},{"id_banner":"126","id_type":"12","sync":null,"priority":"1"},{"id_banner":"127","id_type":"12","sync":"","priority":"1"},{"id_banner":"128","id_type":"12","sync":null,"priority":"1"},{"id_banner":"129","id_type":"12","sync":"","priority":"1"},{"id_banner":"132","id_type":"22","sync":"","priority":"10"},{"id_banner":"134","id_type":"23","sync":"alamo","priority":"1"},{"id_banner":"135","id_type":"24","sync":"alamo","priority":"1"},{"id_banner":"137","id_type":"23","sync":"norwegian","priority":"1"},{"id_banner":"138","id_type":"23","sync":"st. pete","priority":"10"},{"id_banner":"139","id_type":"23","sync":"salta","priority":"10"},{"id_banner":"140","id_type":"23","sync":"cordoba","priority":"1"},{"id_banner":"141","id_type":"23","sync":"rionegro","priority":"1"},{"id_banner":"142","id_type":"23","sync":"havanatur","priority":"1"},{"id_banner":"143","id_type":"23","sync":"cuba","priority":"1"},{"id_banner":"145","id_type":"24","sync":"norwegian","priority":"1"},{"id_banner":"147","id_type":"20","sync":"","priority":"10"},{"id_banner":"148","id_type":"21","sync":"","priority":"10"},{"id_banner":"149","id_type":"20","sync":"","priority":"10"},{"id_banner":"151","id_type":"24","sync":"salta","priority":"1"},{"id_banner":"153","id_type":"24","sync":"cordoba","priority":"1"},{"id_banner":"155","id_type":"24","sync":"rionegro","priority":"1"},{"id_banner":"156","id_type":"20","sync":null,"priority":"10"},{"id_banner":"157","id_type":"21","sync":null,"priority":"10"},{"id_banner":"158","id_type":"24","sync":"havanatur","priority":"1"},{"id_banner":"159","id_type":"24","sync":"cuba","priority":"1"},{"id_banner":"163","id_type":"20","sync":null,"priority":"10"},{"id_banner":"164","id_type":"21","sync":null,"priority":"10"},{"id_banner":"165","id_type":"20","sync":"","priority":"10"},{"id_banner":"166","id_type":"21","sync":"","priority":"10"},{"id_banner":"172","id_type":"20","sync":"","priority":"10"},{"id_banner":"173","id_type":"21","sync":"","priority":"10"},{"id_banner":"176","id_type":"26","sync":"sixt","priority":"1"},{"id_banner":"179","id_type":"26","sync":"aireuropa","priority":"1"},{"id_banner":"181","id_type":"27","sync":"sixt","priority":"1"},{"id_banner":"183","id_type":"30","sync":"","priority":"1"},{"id_banner":"184","id_type":"30","sync":null,"priority":"1"},{"id_banner":"185","id_type":"30","sync":null,"priority":"1"},{"id_banner":"186","id_type":"30","sync":null,"priority":"1"},{"id_banner":"191","id_type":"27","sync":null,"priority":"1"},{"id_banner":"192","id_type":"26","sync":"seaworld","priority":"1"},{"id_banner":"194","id_type":"32","sync":"","priority":"10"},{"id_banner":"195","id_type":"20","sync":"","priority":"10"},{"id_banner":"196","id_type":"21","sync":"","priority":"10"},{"id_banner":"197","id_type":"20","sync":"","priority":"10"},{"id_banner":"199","id_type":"20","sync":"Jamaica","priority":"10"},{"id_banner":"200","id_type":"21","sync":"","priority":"10"},{"id_banner":"201","id_type":"20","sync":"","priority":"10"},{"id_banner":"202","id_type":"21","sync":"","priority":"10"},{"id_banner":"204","id_type":"13","sync":"aerolineas","priority":"1"},{"id_banner":"205","id_type":"26","sync":"aerolineas","priority":"1"},{"id_banner":"206","id_type":"4","sync":"aerolineas","priority":"1"},{"id_banner":"207","id_type":"5","sync":"aerolineas","priority":"1"},{"id_banner":"208","id_type":"27","sync":"aerolineas","priority":"1"},{"id_banner":"215","id_type":"20","sync":"","priority":"10"},{"id_banner":"216","id_type":"21","sync":"","priority":"10"},{"id_banner":"220","id_type":"21","sync":"","priority":"10"},{"id_banner":"221","id_type":"20","sync":"","priority":"10"},{"id_banner":"222","id_type":"20","sync":"","priority":"10"},{"id_banner":"223","id_type":"21","sync":"","priority":"10"},{"id_banner":"224","id_type":"20","sync":"","priority":"10"}]