Con un perfil joven, fresco y auténtico, FRAN Nieto Senetiner volará en más de 95.000 viajes internacionales de la mano de Latam Airlines. De esta manera, a un año de su exitoso lanzamiento, la marca potencia su acceso en los mercados mundiales.

El vino Fran Nieto Senetiner, en sus variedades Malbec y Chardonnay, será parte del servicio habitual de los vuelos internacionales en Economy de más de 4 horas. Esto equivale a que más de 18.500.000 personas puedan disfrutar de este producto a bordo. Los vinos se ofrecerán de forma exclusiva junto al servicio de comidas. Es decir, que serán la única propuesta disponible en esta categoría.

En términos de negocios, este acuerdo le permitirá a la marca triplicar el volumen de ventas de FRAN Nieto Senetiner en el mercado internacional e ingresar a uno de los formatos de consumo más preciados por las bodegas de todo mundo.

Esto último responde a dos cuestiones. En primer lugar, los consumidores se encuentran dispuestos a saborear el menú y las bebidas que se ofrecen, ya que el viaje es una experiencia de disfrute de principio a fin. Así, el vino puede pasar a ser un verdadero protagonista.

Segundo, la bodega obtiene una excelente vidriera para mostrar su producto al mundo. Asegurándose que miles de personas y de diferentes nacionalidades prueben sus vinos, aumentando su visibilidad.

Fran Nieto Senetiner es la nueva marca de la Bodega Nieto Senetiner que tiene como objetivo acompañar a los jóvenes en su introducción al mundo del vino, con una propuesta moderna y fácil de tomar bajo el aval de una bodega de prestigio y gran calidad.

Confían en nosotros
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