Innovatur BA, el programa que el Ente de Turismo de la Ciudad de Buenos Aires pionero en latinoamérica que busca promover la mejora de la competitividad del sector a través de la innovación y la inteligencia turística, llegó a las 2000 personas impactadas a través de sus jornadas abiertas, ciclos de talleres, desayunos y otras actividades.

En los cuatro años desde su creación, InnovaturBA se convirtió en un entorno de reflexión, motivación y formación en el que las tecnologías, la innovación y las personas juegan un papel clave frente a los desafíos globales y la Cuarta Revolución Industrial que estamos transitando.

La última actividad realizada en junio fue el 3° Ciclo de Talleres, en el que  participaron más de 40 tomadores de decisión de empresas y organizaciones turísticas, con inquietudes sobre la innovación, sostenibilidad y tecnología, con especial foco en realizar una transformación en sus modelos de negocio.

Cada instancia de trabajo fue liderada por un facilitador especializado y contó con dinámicas de networking y coworking con el objetivo que al finalizar, los participantes cuenten con una hoja de ruta de las estrategias más efectivas para innovar y potenciar sus negocios. 

Además, el 15 de mayo se realizó la IV Jornada InnovaturBA en la Casa de Gobierno de la Ciudad de Buenos Aires. Con más de 300 personas, el evento cruzó las fronteras de la Ciudad, convocando a municipios del área metropolitana como también diferentes provincias argentinas como Mendoza, Salta, Misiones, Chaco y Córdoba.

Confían en nosotros
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