La 14ª edición de Rendez-vous en France, se celebró durante el 19 y 20 de marzo en el centro de exposiciones Palais Phocéen. La mayor feria comercial B2B del turismo francés unió a 788 expositores franceses con más de 950 invitados entre operadores turísticos y periodistas de 73 países diferentes. Durante dos días de trabajo se llevaron a cabo más de 25 mil reuniones entre expositores y operadores turísticos internacionales. 

Marsella, el anfitrión elegido en el 2019  
El salón Rendez-vous en France elige un escenario diferente del país año a año para mostrar diversas regiones, oportunidad incomparable para que el destino anfitrión se muestre al mundo. La decisión de celebrar esta edición en Marsella y las regiones de Provenza, Alpes y Costa Azul estuvo motivada por el deseo de mostrar a los líderes de opinión internacionales lo que estos estos tres destinos tienen para ofrecer, una variedad extremadamente rica y amplia de atracciones que los compradores pudieron experimentar en primera persona a través de 26 viajes temáticos de familiarización organizados en Provence y otros 60 tours al resto de Francia para que los operadores puedan incluir nuevos circuitos a sus programas del país galo.

Provenza ya es una marca poderosa, pero la región sigue sorprendiendo con sus propuestas. Una nueva campaña promocional busca distinguirla más allá de sus famosos campos de lavanda. Marsella es el primer puerto de Francia con 2600 años de historia, la segunda ciudad más grande del país, detrás de Paris con 1.8 millones de habitantes y fue nombrada Capital Europea de la Cultura en 2013. 

Ofrece sol y playas, sumado a la rica cocina mediterránea, pintorescos lugares costeros y una vibrante escena cultural. Las inversiones a gran escala, la apertura de nuevos museos y los proyectos culturales dieron como resultado un fuerte impulso turístico. Marsella se ha convertido en un importante destino de cruceros con 6.000 pasajeros que llegan todos los días. 

Uno de los eventos estrella de este año es el MPG2019, una novedosa propuesta gastronómica que busca colocar la riqueza culinaria de la región en el centro de su política turística. Contará con 1.000 eventos para festejar el arte de vivir en Provenza, incluidos talleres de chefs famosos, picnics y mercados gourmet.

La revitalización de la ciudad continúa con Euroméditerranée, un ambicioso proyecto de miles de millones de euros que se ha anunciado como el mayor programa de renovación urbana jamás visto en Europa. El área abandonada de los muelles de Joliette se reemplazó por un nuevo e interesante distrito bordeado por un paseo marítimo y anclado por rascacielos diseñados por las arquitectas estrella Zaha Hadid y Jean Nouvel. Una antigua área abandonada es ahora el hogar de restaurantes, hoteles, centros comerciales, cines y el museo de arte contemporáneo FRAC del arquitecto japonés Kengo Kuma. 

Una de las razones del éxito de Rendez-vous en Francia es su principio itinerante que permite a los profesionales internacionales descubrir la diversidad de los destinos franceses. Después de París en 2018 y Marsella en 2019, el espectáculo se celebrará en Nantes en 2020.

Confían en nosotros
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