Javier Arroyo Navarro, Consejero de Turismo de la Embajada de España, hizo un repaso de cómo ha ido cobrando relevancia el deporte como atributo asociado al destino: "La palabra deporte no aparecía hace 20 años en el imaginario asociado al país y hoy es marca España".

Arroyo Navarro también destacó también un punto de inflexión como han sido los Juegos Olímpicos de Barcelona 1992: "Fue un momento en el que se decidió mostrar al mundo un gran escaparate de España moderna tras 15 años del regreso de la democracia. Se trató de un impulso que no sólo implicó a una ciudad o región sino un proyecto de Estado con un cambio radical de promoción y proyección del deporte". 

El mensaje del Consejero de Turismo sirvió también para aprovechar el viaje y vivir desde adentro los grandes eventos deportivos en estadios que suelen estar estratégicamente ubicados en centros de las ciudades, con el claro objetivo de respirar el ambiente de la previa en la que la gastronomía,  las reuniones de amigos y el buen ambiente por las calles son un ritual imperdible en toda España. "No se deben buscar solamente los clásicos como Real Madrid - Barcelona. Hay ciudades de menor dimensión que se vuelven auténticas fiestas cuando sus equipos locales juegan". 

Manuel Rodriguez Villa, CEO de MundoTour, mayorista de viajes especializada en eventos deportivos, con décadas de trayectoria y ahora con oficinas en Buenos Aires, resaltó el inmenso potencial del viajero argentino, además del fuerte juego de oferta y demanda entre la práctica deportiva, los grandes eventos de deporte en España, la avidez, y la pasión del viajero argentino por este tipo de productos. 

Por último, Luis Alberto Ochoa Fierra, Delegado de La Liga para Argentina, Paraguay y Uruguay, contó detalladamente las múltiples acciones de esta entidad a nivel global (marketing, RSC, promoción de buenas prácticas en el deporte) y las razones que hacen de la Liga Española de Fútbol una de las más competitivas e importantes de todo el mundo. Bajo el lema “No es fútbol, es La Liga” expuso el gran crecimiento y visibilidad mundial de la misma, junto con las grandes proyecciones a futuro. 

Confían en nosotros
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