El Grupo Iberostar se convierte en referente de turismo responsable mediante una gestión ambiciosamente sostenible de su actividad. La cadena hotelera, que cuenta con establecimientos en República Dominicana, Marruecos, México, Montenegro y Túnez, fue en 2018, la primera en eliminar todos los plásticos de un solo uso en las habitaciones de sus establecimientos de España, además de hacerlo también en las sedes corporativas de la empresa.

Además, es pionera en sustituir el poliéster tradicional de sus uniformes por un material 100% elaborado con plástico reciclado. Con los nuevos uniformes, la compañía ha favorecido la retirada de alrededor de 470.000 botellas de plástico de océanos y vertederos, además de dejar de consumir 28.000 metros de poliéster tradicional más contaminante.

El movimiento, que se lanzó en 2017 y cuyo objetivo es contribuir activamente a la definición de un modelo turístico más responsable, avanzó de manera vertiginosa  el pasado  2018 en sus tres pilares fundamentales y se plantea nuevos objetivos para 2019.Con su eliminación, Iberostar ha dejado de generar 300 toneladas de plástico al año y ha suprimido el empleo de 11,7 millones de artículos de plásticos de un solo uso, que han sido reemplazados por otras alternativas de materiales naturales o biodegradables.

Confían en nosotros
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